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Thursday, August 24, 2006

LAMP calling for submissions - deadline September 25

The Laboratory of Advanced Media Production (LAMP) is calling for cross-media projects from creative teams in the Australian media industry for its fifth live-in-lab in Freycinet, Tasmania, October 29 to November 3, 2006. LAMP gratefully acknowledge the support of major sponsor Screen Tasmania.

LAMP is an initiative of the Australian Film Television and Radio School (AFTRS), funded by the Australian Government. The LAMP live-in-lab is a practical, production and market-focused prototyping lab specifically tailored for content creators. Project teams spend the week developing concepts and production prototypes for delivery on multiple devices.

In the last 10 months LAMP has run four major live-in-labs developing over 30 projects and transforming 92 people in the process. These have been run with ABC TV, South Australian Film Corporation in SA and general ones in WA and Sydney. It has also run seminars around the country in digital business and distribution.

LAMP Director Gary Hayes said that LAMP was designed to transform the participants and their projects.

“LAMP uses a proven development model adapted to suit the Australian emerging media landscape, similar to immersive labs in the US and Europe,” he said.

"The week is focused on producing a pitchable prototype and as such it is exhausting but very exhilarating process. It creates a real future for your cross-media property by making you relevant to the new audiences.

“The labs have attracted high profile teams from News Interactive, Project Greenlight Australia, Firelight Productions, Double the Fist, ABC TV, SBS TV, Bush TV and Penny Chapman Pictures.”

LAMP requires teams to be comprised of:
1 - Creator - executive producer, producer, director, writer etc
2 - Designer - broadcast, brand, visual identity
3 - Other craft - editor, writer, talent, sound, DOP etc:

Participants will be led by Australian and international mentors with specialist skills in design, writing, business, user experience and the technical aspects of cross media. The Lab will conclude with teams pitching their projects and showcasing their prototypes to VIP’s from the Australian media industries.

Peter Giles, Head of Digital Media at AFTRS said producers need to make the shift and follow audiences to embrace new delivery platforms such as broadband internet, IPTV, games and mobile devices.

“It's about building new partnerships and thinking outside the square to tailor a message that works across multiple platforms,” he said.

“We've found that the intensive workshop model is extremely effective in developing high-level skills for career professionals working in a dynamic global media environment.”

Interested people can apply at www.lamp.edu.au/apply to deliver concept on mobile devices, interactive television, broadband, games consoles and beyond. The submission deadline is September 25, 2006. For further information visit: www.lamp.edu.au or email lamp@aftrs.edu.au


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